Anthony Durkheim's Runaway World

940 Words4 Pages
When attempting to come up with a good example of globalisation, the first things that come to mind are McDonalds and children from third world countries wearing USA t-shirts. Anthony Giddens mentions in his book Runaway World how a friend of his was doing field studies in a village in central Africa. She was invited to a local home to enjoy an evening she thought would be culturally informing; however, the families entertainment turned out to be a viewing of the American movie Basic Instinct, and the movie hadn't even been released in London yet (Giddens 2002). This is merely one of many examples that go to show how the world we live in is undergoing a drastic transformation that is impossible for anyone to ignore. Whether it is noticeable…show more content…
Those common symbols, beliefs, and practices do not exist, therefore, simply for the sake of their intrinsic value, truth, or logic. In other words, they have no intrinsic essence" (Bamyeh 2000). In saying that the societies and cultures in today's world lack intrinsic essence in their beliefs, traditions, and practices, Durkheim is underlying that these societies have no innate feelings for their own cultural identities, and that these identities have been formed out of the necessity to bring people together to form a society. If Durkheim were to simply take into account all the religious and cultural turmoil going on, she would see that a cultures beliefs, symbols, and practices do hold intrinsic essence to the people…show more content…
McWorld represents global mass culture and the unification by consumerism and transnationalism. Jihad, on the other hand, represents the deterioration of local traditions and histories due to globalisation (Cowen 2002). My idea of how globalisation is shaping the world and cultural identities is a mix of the two. Yes, mass cultural communication is unifying the world is every aspect of our lives, but it is not deteriorating local traditions and histories, nor are the world's cultures subject to transnationalisation. Globalisation is, if anything, allowing individual cultures to expand their knowledge of other cultures and allowing them to use and share products, ideas, and customs of other cultures in unison with their own cultures. The blending of nations and cultures is going on as we speak. It is at our fingertips every day with global communications and the Internet. These forms of communication due to globalisation are how we can be enriched by other cultures and share what we have to offer, but the main difference is our choice to choose what we want to study, admire and aspire to be more like or what cultures we want to melt into our

    More about Anthony Durkheim's Runaway World

      Open Document