SSIPL LIFESTYLE PVT LTD SSIPL Lifestyle Private Limited (“SSIPL Lifestyle”) is a retailer for brands Lotto and Beverly Hills Polo Club. The Company’s step-down subsidiary, Sports Station (India) Private Limited (“Sports Station”) is a retailer for brands Levi’s and United Colures of Benetton. Sports Station also operates concept stores and multi brand outlets under the name of ShoeTree and Value Station. They are thus a specialty retailer of premium international sports and lifestyle brands in India