What Is New Belgium's Competitive Advantage

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New Belgium’s Brewing competitive advantages that are most important to the organization is creating world class beer to enhance consumers lives. In doing so the organization created a customer intimacy, New Belgium focus on social responsibility by maintaining a fundamental focus on the ethical culture of the brand ( Ferrell & Hartline pg. 352). In doing so Jeff Lebesch wanted the Belgium experience that authentic taste of beer. Therefore, he took the time to travel through Belgium experience the ethical culture and history of Belgium. Jeff Lebesch knew that in order to be successful in brewing good crafted beer just as they did in Belgium he needed to know what made Belgium beer so authentic. “After acquiring the special strain of yeast
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