A child born of the apartheid era that carries the guilt of her forefather’s political decisions and somehow believes that we ‘deserve’ the poor service delivery we now have. We quietly get on with our work, pay our tax money and adjust our lives to deal with the non-service we receive. We do not organize marches or burn tyres in the road or dance about shouting our discontent. We just get on with things as best we can
EXECUTIVE SUMMARY: This project is performed at ACC concrete ltd, Bangalore. The project focuses on studying the effect of brand image on ACC concrete mix. This project will show ACC concrete ltd an insight into the market and try to find the major factors expected by the consumer while purchasing concrete. In this project descriptive research have been used and observe how brand image of ACC has influenced people to purchase concrete products from this company. Concrete is a mixer of aggregate