4.4.1. Cultural distance Walmart did not have any impact on the religious sentiments of India compared to the food service corporations Like McDonalds. For example, before setting up the first restaurant in India McDonald'sspent eight years in studying Indian culture and adaptation strategies. There are several religious beliefs in India: Hinduism, Islam, Christianity, Sikhism, Buddhism, Jainism, and other religions. Walmart took religious diversity into account when entering the Indian market
Starting from late November 2012, during the holiday season, over 500 Wal-Mart workers from various locations organized a series of strikes. The strikes were a part of an on-going Wal-Mart employees’ campaign for better working conditions and freedom to express their concerns publicly. Wal-Mart workers claim that the biggest US employer retaliates for taking part in strikes or demanding better schedules, medical benefits and wages. The retail giant has several methods in its disposal: moving “problematic”
Consumer switching costs are low COMPETITIVE RIVALRY: HIGH • Walmart has the highest revenue globally. (Walmart, 2014) • Competitors have similar sizes. • Industry growth is slow. • Exit barriers are high; it will cost companies a lot to exit. • Walmart’s Main Competitors are: o Target o K-Mart o Dollar General o Lowe’s Food 3 GENERIC STRATEGIES: COMPETITIVE ADVANTAGE FOR SPARTANNASH Any company has to face the challenges of competition in order to sustain in the market. The difference between