Executive Summary Netflix, an American based company was launched in 1999. It is the discoverer of DVD rental business by mail and through internet streaming of videos. It earns revenue by charging DVD rental fee and also charges the late fee from the customers in case of late returns. Its goal is to gain a large customer base and market share by providing premier, filmed-entertainment subscription service. In 2006, the company wants to gain 5% of the US household customer base and generate revenue
1. Current Situation A. Past Corporate Performance Indexes Best Buy is the specialty retailer and serves the consumer electronic industry. With over 1,100 stores in USA, Best buy had 19% of the total market share. The total number of employees worldwide was 155,000 and the total number of stores was 2,800 with presence in different countries like China, Turkey, Canada and Mexico. It changed the set of strategic vision by changing the overall structure from discount retailer to becoming a service
COMPETITIVE RIVALRY: HIGH • Walmart has the highest revenue globally. (Walmart, 2014) • Competitors have similar sizes. • Industry growth is slow. • Exit barriers are high; it will cost companies a lot to exit. • Walmart’s Main Competitors are: o Target o K-Mart o Dollar General o Lowe’s Food 3 GENERIC STRATEGIES: COMPETITIVE ADVANTAGE FOR SPARTANNASH Any company has to face the challenges of competition in order to sustain in the market. The difference between the value a product offers to the customers
CHAPTER-2 PROFILE OF THE ORGANIZATION 2.1 About Bharthi Airtel: Bharti Airtel Limited is an Indian multinational telecommunications Services Company headquartered in New Delhi, India. It operates in 20 countries across South Asia, Africa, and the Channel Islands. Airtel provides GSM, 3G and 4G LTE mobile services, fixed line broadband and voice services depending upon the country of operation. It is the largest cellular service provider in India, with 225 million subscribers as of August 2013. Airtel