Communication in Business
Communication in business involves the sharing of information within the organization, for the overall benefit of the organization. According to Hurtley and Bruckman (2002), it includes areas such as customer relations, marketing, corporate communication, reputation management, and advertising, among others. Good business communication helps an organization to protect both the internal and external business structures against challenges that may lead to devastating results. Viswanathan (2010), state that communication problems, on the other hand, can result from misunderstandings among other factors. Communication problems are one of the main causes of time and money wastage. The main focus of this paper is the SNC-Lavalin, a Canadian-based company that was struggling to get back on its feet because of the communication problems in the past. Scandals had emerged, pulling down the stock price from $60 to $35 in just eighteen months. In this paper, the cause and symptoms of the main communication problem are discussed. The key stakeholder groups have…show more content… The main communication problem was misunderstandings that existed between the management and the board of directors. Some strategic actions made by the management had high impacts on the organization’s operations. Communication problems led to misinterpretations, for example, when the $56 million dollars went missing. All fingers pointed to Pierre Duhaime, the CEO, who had abruptly resigned at the time. An investigation later revealed what exactly the missing money was used for.
The main causes of this communication problem are the methods through which operations were carried out. These are cases where proper procedures were not followed. International companies hired local agents in the target markets, who in most cases paid bribes in order to get