Vodafone Mobile Money Case Study

1400 Words6 Pages
Overview : Mobile money in Egypt : • With a population close to 90 million, Egypt has around 16 million households. The average household has to deal with around 13 different utility and service providers each with their own requirement around the periodic settlement of bills. The degree of hassle associated with managing these household accounts is significant. One estimate suggests that there are more than one billion utility and service bills issued and paid in Egypt annually with a total value exceeding 60 billion Egyptian Pounds ($8.4bn). • Traditionally Egyptians pay their bills via cash by visiting the biller branch, via phone collection for some of the utilities, or through an appointed biller aggregator agent. Electronic bill payment is available via ATMs, the internet, and point-of-sale, again through…show more content…
• A Global Airtime Remittance Leader Top-up Mobiles instantly with 400+ Operators in 100+ Countries • Vodafone Egypt’s CEOrevealed the number of the company’s clients who use money transfer services via mobiles reached more than 1 million clients. Vodafone launched money transfer services in 2013. • However, Egypt’s financial institutions and mobile network operators expect to change all that with the launch of at least four different mobile wallets in less than a year. The companies hope that their efforts will help lead the Arab world into a new era of wireless commerce. So far, however, the response has been somewhat underwhelming: only about 500,000 total subscribers in a nation of 90 million people. • Most of Egypt’s businesses are cash-only operations, including much of the multibillion-dollar tourism industry • It is estimated that about 94 per cent of financial transactions in Egypt are done using cash. And only about 35 per cent of the 82 million Egyptians have access to a bank account, according to
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