Marketing Management ? Consulation on Marketing strategy of Dhiraagu Executive Summary Marketing management?is the organizational discipline which can make focusing on the techniques, practical application of?marketing?orientation and methods inside enterprises in the management of a firm's marketing activities and resources. The brand audit investigates the return on existing investments, trends in a business? net profits and its established economic value. It determines the business? entire
perform multiple analyses on Accenture as a business entity that uses its unique set of resources, activities and capabilities that forms the basis of firm’s strategy. For this I have done the External environment analysis, internal environment analysis, SWOT analysis, competitor analysis. Also how it has tackled the dynamic external/internal environmental conditions effectively and its response to it and how Accenture has been able to decide on its strategies. I also captured the history, background
CHAPTER 4 FUNDAMENTAL ANALYSIS Fundamental analysis is the study of economic, industry, and company conditions in an effort to determine the value of a company's stock. Here we look at a business from the basic or fundamental financial level. This type of analysis examines key ratios of a business to determine its financial health and thus we get a clear idea about the real value of its stock. Fundamental analysis typically focuses on key statistics in a company's financial statements to determine