Under Armour Research Paper

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Under Armour is based in Baltimore, Maryland. Under Armour is known for their athletic Wear for men, woman and kids, as well as athletic shoes. They are particularly known for their moisture wicking athletic wear.Recently more woman are starting to purchase Unde Armour items for going to the gym, competing in a race or just for their active lifestyle. With this division of Under Armour starting to grow they need a plan on how to keep that going on the upside.Since Under Armour already has established themselves as a leader in moisture wicking they should focus on that feature in their woman’s division, since more woman are focusing on get or remaining health into their later years. More women are running marathons or going to the gym than ever

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