At one point or another everyone has heard a great speech or seen a riveting ad that sticks with them for weeks or even months. The reason those ads and speeches are so memorable is because they use logos, ethos or pathos to grab the viewer's attention. Logos is the tactic of using logic and facts to persuade an audience. Ethos is when you use someone's credibility as persuasion. Lastly Pathos is the use of emotion to persuade an audience. Squealer uses Logos, Ethos and Pathos throughout his Milk and Apples argument.
Squealer uses Logos in his speech about the Apples and Milk. More specifically he uses it when he says, “Milk and apples (this has been proved by Science, comrades) contain substances absolutely necessary to the well-being of a