Three Quality Gurus: Philip Crosby, W. Edwards Deming And Joseph Juran

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Comparison of the three quality gurus: Philip Crosby, W. Edwards Deming and Joseph Juran Deming believed that organisations could increase quality and reduce costs by having continuous process improvement and by viewing manufacturing as a system, not as bits and pieces. Juran applied the Pareto principle to quality issues (80% of the problems are caused by 20% of the causes) and also developed Juran’s Trilogy which includes: quality planning, quality control, and quality improvement. Crosby’s solution to tackle the quality crisis was the principle of Doing It Right the First Time. He applied four major principles which are • The definition of quality is conformance to requirements • The system of quality is prevention • Zero defects is the performance standard. • The measurement…show more content…
Juran believes that the quality is fitness for use as known by customers and the goal of individual departments is to work according to specifications. Involvement of senior management Crosby believes quality improvement starts from the top. Senior management is responsible for all the problems with quality and their continuance. Deming believes quality is decided by the directors in the board room. Juran believes that most quality problems are due to poor management and not because of poor workmanship. Setting performance targets According to Crosby performance standard must achieve zero defects. Groups should encourage individuals to create improvement goals for themselves and their groups. Deming eliminates management by numbers, numerical goals, as a substitute for leadership. Crosby believes in prevention of poor quality and not appraisal. Statistical process control / quality control Juran believes that the concept of control is keeping a preplanned process in its required state so that it remains able to meet the operating goals. Improvement

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