The Treadmill Analysis

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The Treadmill What has come of the world? Has the trust of mankind been betrayed by the ones who have promised an exuberant and luxuriant lifestyle? The answers to these questions might be found in the comparison between ads from the 60's and ads from today. Today a person cannot walk ten feet into a store without seeing the exposed body of some supermodel; likewise products made in this day are designed to be replaced as soon as they are broken, not engineered for easy repair and long use. There was a time when ads told of what was to come, a world where not even the sky would be a limiting factor in success? What has happened to the days when men and women would think for themselves instead of being told on a daily basis how they should…show more content…
Now people are defined by which version of the “IPhone” we carry, and our latest tweeted selfie. How is the mind of the public affected when all they see on the television and the internet are celebrities who have the newest and best products? A culture has been created in which products define the individual. Twitchell wrote, “...the desire is ancient. Kings and princes once thought they could solve problems by amassing things. We now join them.” When “things” defines the individual, illusory answers are promised in the purchase of more things. In the 1988 satirical, science-fiction, horror film “They Live” the world appears to be normal and simple, but when the protagonist puts on a pair of sunglasses, that he found in a box in an alley, he sees the world in black and white. Subliminal messages in the signage were used to brainwash the public. The true genius of this film is not the graphic destruction of humanity's alien overlords; it is an idea that if all pretenses are removed from an advertisement, all that is left is commands to do this or buy that. The true joke of the film is that mankind does not need aliens to control it, if it is already a slave to its

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