Sport is defined as “an activity consisting of physical application of energy and skill in which a team or an individual competes against an opponent or opponents for entertainment.” (Oxford, 2012). In today’s society, entertainment is an industry, arguably the largest industry with a reasonably healthy annual turnover with sports entertainment recording a $63 billion revenue in 2009. (Morss, 2009). This shows us that sport is no longer just for entertainment, but that on the other side of our screens