The Rise Of Subway Commercials

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The first Subway commercial with Jared Fogle aired at the beginning of the century in 2000 (Kwiatkowski & Cook, 2015). With the aid of Subway, Jared continued to rise and turn into a top celebrity spokesperson. He became the face of eating healthy and was accredited with the doubling Subway’s annual sales, to more than $8 billion (Kwiatkowski & Cook, 2015). On July 7, 2015 when the FBI invaded Jared’s home on suspicion of child pornography (Press, 2015). That same day, Subway put their relationship with Fogle on hold saying “it was the appropriate step to take” (Press, 2015). A month later, on August 19, 2015, Jared Fogle pled guilty to claims that he paid for sex acts with minors and received child pornography (Woodyard, 2015). Even though

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