The Pros And Cons Of Internationalization

830 Words4 Pages
The growth in technology and internet accessibility around the world truly opened many doors for a numberof business owners. In today’s globalising world, even a small, locally based SMEsare able to approach foreign markets and trade directly with their overseas partners with ease, something that only 20 years ago would have been considered borderline impossible. For UK based companies, Internationalisation is an extremely enticing idea, especially giving the fact that today over 25% of European customers regularly purchase goods from shops based abroad. Consequently, the number of new potential customers can be truly great. Nonetheless, in order to successfully approach and acquire these customers, a company must initially take a number…show more content…
In order to ensure that your content and material is translated accurately and reliably, it’s essential to work with professional translation agencies such as Translation Services 24 or Language Reach, which are able to not only translate your documents, but can also advise you as to which materials you should translate. This can be especially important for businesses which have not translated any of their materials previously. Working closely with a translation agency and translating only the essential resources can prove to be budget-friendly, which in many cases can be key within the SME…show more content…
Usually, the most effective way of directly approaching customers is through search engines, such as Google. Making sure that your website is visible to your potential customers involves not only translating the site itself, but also targeting the most relevant keywords with your content. A professional translation agency will ensure that the terms you wish to focus on are searched for within target market, and if not, provide you with alternative terms. Marketing material Your website, although key, isn’t the only important marketing material you should translate into your new market’s native language. Leaflets, brochures as well as business cards should also be carefully translated in order to allow wider audiences to understand your business message and branding and consequently boost your
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