The Art Of Storytelling

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It is not possible to find the origin of stories perhaps people began to narrate stories thousands of years before they learned to read, write and save records. From childhood days, we were listening a lot of stories and still remember and in return we narrate the same stories many times to our kith & kin. Everybody would like to listen stories and very few are good in narrating stories. But nowadays narrating story is a pertinent skill of all visionary leaders. The “Story telling” is a buzzword right now, like “Go Digital” and Disruptive Innovation” in organizations. Storytelling is the art of persuasion, it can be exciting, emotional, fun, and poignant - but at its heart, like business, it's about moving people may be customers or team…show more content…
Nobody knows exactly when this story telling practice started. Perhaps stories might have used to motivate people to avoid failure in human life. Storytelling is the art of conveying a series of events in words, images and sounds which are often supported by creative thinking or an exaggeration. The Head of the village, Judge or Priest anybody who played important role in the society might have used stories of heroes and eradicate fear in people’s mind. People found those stories were very interesting and started to listen them. Those stories were narrated orally to the crowd of the people and the same have been handed over from generation to generation. The history of storytelling says that the stories were in all kinds such as fairy tales, hero stories, ghost tales, fables and epic adventures. All of those stories reflect the knowledge and wisdom of our ancestors. It is common to believe stories of gods Such as Ramayana and bound to us to a common heritage and…show more content…
This corporate story telling helps to relate complex or unfamiliar information in a clear form to audience already understands. By drawing those connections would create great understanding .This can help corporates to increase sales, deep customer loyalty and increase employee morale and motivation. Guidelines for Corporate Story tellers • It should not be an “imaginary story”, these type of stories will hold good when you have an idea and want to build a scenario. • Story on a product or Service that you have in front of you are REAL!!! They are an outcome of a real “pain point” and they implemented / deployed. This should be a story that really happened in the corporate or at a Client Location or Account / Project Unit or Consumer side. • Bring out the real story and those real hero’s, then those stories will have a higher credibility. • Stories can be told through a View Point. The possible viewpoints could be A Customer View Point / End User View Point / Innovator View Point / Interviewer or Storyteller View Point. • Internalize the story first. You must interview the stakeholder. You should pick up the phone / VNET and speak to the respective stakeholders. Speak to as many of

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