Target's SWOT Analysis

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a SWOT Analysis is a tool that is used to evaluate your company’s strengths, weaknesses, market opportunities and potential threats to provide competitive insight into the potential and critical issues that impact the overall success of the business (SLU, 2014). Furthermore, the primary goal of a SWOT analysis is to identify and assign all significant factors that could positively or negatively impact success to one of the four categories, providing an objective and in-depth look at your business. The system combines information from the environmental analysis and separates it into two components: internal issues (strengths and weaknesses) and external issues (opportunities and threats). This level of analysis enables an organization to determine whether there are factors present that will aid in the achievement of specific objectives (due to an existing strength or opportunity) or if there are obstacles that must be overcome before the desired outcome can be realized (due to weaknesses or threats). As a result, managers are able to identify and develop four types of strategies: SO (strengths-opportunities), WO (weaknesses-opportunities, ST…show more content…
Everyone can easily identify with the Bulls Eye logo and/or the Target dog. “Expect More. Pay Less” has become their tagline as they continue to focus on quality over price. Target, however, trails behind Walmart in regard to number of stores and grocery product offerings. Although originally, Target was opposed grocery items and becoming a large warehouse box store, they have come to realize that consumers want convenience. Target can capitalize on this demand through specialty stores such as Super Target, Target Express and City Target. They can still appeal to consumer demands but maintain their smaller, upscale, feel as they continue to focus on the overall shopping experience (S2, S4, O3,

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