Swot Analysis Of Yepme

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Yepme is an internet shopping organization headquartered in Gurgaon, Haryana, India. It was set up in April 2011. The organization has practical experience in the web retailing of men's and ladies' pieces of clothing and frill. In August 2011, the organization situated itself as a completely fledged private name style brand Dispatched in August 2011, Yepme is India's greatest online style brand, which benefits more than 1000 urban communities month to month as against most disconnected from the net retail mold brands, which benefit just 75 urban communities. Yepme now conveys near 500,000 units to its clients consistently. Yepme's central goal is to democratize design in India. The brand targets style cognizant men & ladies between the age…show more content…
The show was sorted out at The Ashok Hotel in New Delhi on 13 August 2011, with India's top male models including Dino Morea, Rajneesh Duggal,Rahul Dev and Shawar Ali. The organization gives overwhelming accentuation to online networking promoting and has discovered great achievement, having pulled in more than 4.4 million fans to its fan page on Facebook. In February 2012, Stylophane positioned design brands over the world as indicated by the quantity of "preferences" got on their Facebook posts. Yepme was set as the tenth style brand getting the most number of preferences in February 2012. Yepme propelled its ladies' wear gathering in the first place of June 2012 amid its design show in New Delhi. Kangana Ranaut, the style represetative for Yepme, propelled the gathering sorted into office formals, shrewd casuals, gathering wear and combination ranges. In December 2012, Yepme.com was secured by Forbes, India magazine as one of the main five new companies to watch out…show more content…
The advanced dispatch will incorporate a YouTube battle and the dispatch of a restrictive 'Esha Gupta' accumulation on Yepme.com, highlighting the garments she has worn in the TVC. Yepme's relationship with Farhan Akhtar and Esha gupta has extraordinarily helped in expanding activity on its page.This has likewise contributed fundamentally in expanding their supporters on Facebook to 6 million, which is the most astounding for an e-trade site in

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