Technological Factor Analysis Unilever has invested and is still investing heavily in IT to help to better its business activities more importantly in the areas of e-business for improvement in product quality and brand image. “E-commerce grew by more than 40% in 2015 thanks to a focus on brilliant execution online where 80% of sales are made from the first page view”. (Unilever Annual Report, 2015) Unilever is aware that lack of funding for development of new products, lack of technical expertise
Threat from substitutes such as waxing products that are sold in the same retail stores, such as Clicks, Pick n Pay and Spar. The table above illustrates Veet's SWOT analysis SMART Objectives for Veet ⦁ Specific: To obtain a new, growing female consumer market share in the first twelve months of operations within the hair removal industry. ⦁ Measurable: To sell increasing units of solar owered razors on a monthly basis
the threats into consideration someday it would fail. They should find a new distribution policy, unique and different advertisements; thus to find a new strategies which would raise and heighten Lipton ice tea products in the Lebanese market. SWOT Analysis Strengths: Every product in the market has its strengths which identify its uniqueness when facing all the competitors in the market. Lipton Ice tea has a good distribution, has a health and wellness benefits, has a good corporate image, and