Coca Cola Marketing Strategy

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INTRODUCTION Third-Party Branded Warehouse – Background Yellow Zebra (YZO) is the sole supplier and Distribution Center to a Franchised Optical Group (further referred to as SA-Optical) of which both is owned by one parent company. The Distribution Center makes use of two Supply Chain Management processes, as follows: 1. Warehouse – Available Inventory, owned by YZO, and consisting of House-Brands and Branded-products. Inventory is prepared by receiving, and then moved to the Stockroom for storage. The layout of the stockroom is designed for the optimal efficiency of the picking staff. Orders should be invoiced, packed and handed over to dispatch within 4 – 8 hours. 2. Third-Party – In Yellow Zebra, Third-Party logistics consists of any and…show more content…
(Nigel Slack, 2001) Marketing strategies of Coca-Cola Coca-Cola is well known and the mere mention of the company’s name spells success. They encourage features like Availability and Visibility of the product in as many outlets as possible. The theory is that if it is available in an outlet, it should be visible as well. They spend a large share of their sale on advertising and pay particular attention to shelving and display. Availability and Visibility is important, because if it is not visible or available, the customer will simply buy something else that is, putting the money in the competitors pocket. (Pinakk, 2013) Marketing Strategies for Mc Donald’s At Mc Donald’s, their Moto for branding is that it only works with consistency. As a good example, everyone can identify their brand by their logo. In an effort to create loyal customers their marketing strategy is to identify and then strive to meet the customers’ needs. Further investigations are done in identifying key-audiences for the marketing strategy (customer profiling). They use this information to make an educated approach to the promotions, staff training for service delivery, and the geographical location of the…show more content…
Tick the box most relevant to the questions (example below) QUESTIONS POOR TROUBLING AVERAGE GOOD EXCELLENT 1. Service delivery  2. On time ETA  3. Product Knowledge  4. Product Demand  Results Summary of 20 Outlets QUESTIONS POOR TROUBLING AVERAGE GOOD EXCELLENT 1. Service delivery 4 2 7 5 2 2. On time ETA 7 3 5 4 1 3. Product Knowledge 12 5 2 1 0 4. Product Demand 1 2 1 5 9 PRECENATGE SUMMARY Service delivery On time ETA Product Knowledge Product Demand Poor - Troubling 30 % 50 % 85 % 15 % Average 35 % 25 % 10 % 5 % Good - Excellent 35 % 25 % 5 % 70 % APPENDIX C Observation: March already shows very encouraging indication of improvement to the actual turnover of this product. To further support this positive note; in the beginning of March informal actions were taken by doing basic/introductory training on product knowledge with the call center staff of Yellow Zebra. APPENDIX D New Service Process Flow for Sports Gear Eyewear

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