COCA COLA 1/30/17 Introduction Coca Cola is known as soft drink of the world (Bell, 2004). Thanks to Dr. John Pemberton who has invested, he was a pharmacist in Atlanta, USA. The drink doesn’t have bubbles at that time and started selling at small shops. The first slogan of the new product was “Delicious and refreshing”. The company has been successful over the two centuries and has become an icon of the American culture has well to the part of the world. The purpose of this report is going
MARKETING STRATEGIES OF COCA COLA AND PEPSI CO History of Coca Cola Coca Cola was started in may 8,1886 by Dr .John Permberton. First Coca cola glass was sale for 5 percent in 1886. First bottle was sold in 1916. Coca cola company of Atlanta (USA)is registered in US since March 27,1944. SWOT analysis of coca cola STRENGTH • Popularity • Strong marketing • A lot of finance • Customer loyalty • CSR • World’s largest share in beverages WEAKNESSESS • Health issues • Significant focus on carbonated
The major competitors of Coca Cola brand is Pepsi. Pepsi is major and close competitor that I can identify because they are in same beverage industry that sells carbonated soft drink. Pepsi Cola and Coca Cola has the same core benefit for their products, which is to quench the thirst of their consumers as well as selling a non-alcoholic soft drink. Core benefit is the basic need or want that consumers satisfy by taking the product or service (Keller, 2012). It is produced and manufactured by PepsiCo
Did you know? The first servings of Coca Cola were sold for 5 pennies for each glass. During the first year, sales averaged a modest nine servings per day in Atlanta Today, day by day servings of Coca Cola refreshments are estimated at 1.9 billion all inclusive. History Coca-Cola history started in 1886 when the interest of an Atlanta drug specialist, Dr. John S. Pemberton, drove him to make a particular tasting soda drink that could be sold at drink wellsprings. Dr. Pemberton's partner and accountant
beverage industry, they think of the "cola wars," back in 1980’s. This is the never-ending battle for market domination between Coca-Cola Company and Pepsi Company. However, in the story of Berr 2015 in CBS Money watch, he cited out that indeed Coca-Cola has dominated the soda market for the two decades that Beverage Digest has tracked it, This soft-drink giant is struggling as per-capita consumption of soda has hit multi decade lows. Along with rival PepsiCo, Coca-Cola has become increasingly dependent
company, Coca-Cola is the leading soft drink producer and marketer. Coca-Cola is also the world’s largest producer and distributor of syrups and concentrates for soft drink, it continues to rise up to the challenge and continuously explore for new markets to increase its market share and enhance its presence worldwide. 75% of the corporate sales volume accounted for Coca Cola, the others consists of other famous beverage brand such as Sprite, Fanta, Fresca and many more. By year 2013, Coca-Cola’s products
Share a Coke campaign is a marketing strategy from Coca-Cola company created by Oligivy agency in Australia 2011. Later, the campaign spread out more than 70 countries around the world. Coca Cola designed to increase the consumption of Coca-Cola and to raise brand awareness. Coca-Cola’s marketing analysis stated that in Australia teens and young adults were not consuming Coca-Cola products. Moreover, half of them had not had a Coke for over a month. Then Coca-Cola create a new package where
high growth and high margin categories . (Our Mission, n.d.) Resources. DPS has reached a unique distribution deal with the Coke Cola Corporation to be the only non-Coke product distributed in their new fountain machine. The new deal includes an agreement for DPS brands to be sold to some of Coke’s fountain customer business (BAUERLEIN, 2010). Marketing function. Marketing for the Dr. Pepper Snapple
visits and (5) sales through third-partywholesalers of the products.Since Coca Cola Company has an obligation-forwarding attempt to make their large customerslike hotels, giant supermarket chains in addition to the national event outlets in the major cities.Moreover, retailers of Coca Cola Company have in fact sold Coca Cola products. According tothe opportunity to sell Coca Cola, products throughout supermarket chains, Coca Cola Companyclearly, have to concentrate on this increasing option also develop
the local cola brands such as Tikli and Choice cost only half the price offered by the Coke Company, which gave them the advantage in getting the major market share before CCI came out with the idea of Chota Coke. Acceptability: The initiatives of Coca-Cola Company in distribution and pricing were well supported by the extensive marketing in mass media as well as through outdoor advertising means. The company put up hoardings in villages and started wall paintings in the name Coca Cola on the compounds