Case Study: Genting Berhad

1482 Words6 Pages
Genting Berhad is a Malaysia investment holding and management company. The Genting Group was founded by the late Tan Sri Lim Goh Tong in year 1965. In the transformation into a listed company in year 1989, the company was changed to Resort World Berhad, followed by Genting Malaysia Berhad. (Genting Berhad, 2015) Genting Malaysia has been mainly involved in the leisure and catering industry such as games, theme park, entertainments and hotels for more than 45 years. Since the Genting Highlands was opened, Resort World Genting is located in Malaysia has become the first choice and the main tourist destination in the past few years, Genting Theme Park is separate into two different part, it is indoor and outdoor theme park. It also called the…show more content…
The costs to run out the service on the mountain are high so the price and the service that charge from their customer are very expensive too. The cost to run out service for the customer is big, because it includes a lot of things, such as expert in technology, good service for hotels, foods, beverages and safety programs, it enabling customers convenient. In the first built, the government did not have any budget to supply electrical source and water source to them because this business is located in the mountains. Therefore, they must solve these problems by themselves. Due to some of their business is located in the mountains, such as casinos and theme parks, so the company had to face the risks of…show more content…
This is because in the gaming industry to foreign participation is limited. They also have the opportunity to continue investing in alternative positions elsewhere in Asia, the Philippines and other place where is more open gambling law. The geographic scope of the Internet makes distant rivals such as China wants to do what they want to open the gambling zone and hotels to bring to the market competition, even indirect competitors compete more directly with Genting Malaysia. The Internet has increased from a substantial threat of a new competitor, in order to reduce the traditional barriers to entry, such as the need for sales staff or travel agents to sell rooms and services to their customers. The other countries in Southeast Asian promote their own tourist attractions strongly; this can hinder the inflow of international visitors to visit Singapore. When the economic downturn and recession occurs, it will bring a large number of negative effects, because travel and expenses will be reduced, due to the poor economic conditions. If the Resort World Sentosa did not continuously any development and innovation, therefore the visitors will not have visit it second

    More about Case Study: Genting Berhad

      Open Document