and changing for as long as history has been recorded. As a licensed cosmetologist hoping to own my own salon one day, my interest lies in the beauty salon segment of the industry, relating to such services as haircuts, hair coloring, hair styling, makeup and nail services, and skincare. The company I am choosing to analyze is Regis Corporation. This company began as a single hair salon almost a century ago and is now a “multibillion-dollar corporation committed to making people look and feel beautiful”