Hotel Mono is a 46 rooms boutique hotel with 5 room categories (single room, twin room, double room, studio room and family room). It opened in November 2016 and occupies six traditional heritage shophouses at Mosque Street – Chinatown. It is strategically located within close proximity to Singapore iconic landmarks such as the Sri Mariamman Temple, Buddha Tooth Relic Temple and Gardens by the Bay. Hotel Mono is designed by William Chan from Spacedge Designs (Peh, 2017). It is inspired by modern
Product Shangri-la hotel has its own web site in the Internet and the customer service with different type of service provide by the Shangri-la hotel at a short time by visit the Shangri-la web site (www.shangri-la.com) Shangri-la hotel are providing many type of hotel service to satisfy their customer and to build good relationship with their customer. Each type of room have provide different benefit for the customer like media & entertainment, office equipment& stationery, welcome amenities choice
have chosen Hotel Equatorial Malacca to do our market plan. Hotel Equatorial has 3 branches in Malaysia such as Kuala Lumpur, Penang and Malacca. These 3 state is very familiar for tourist where they always have a vacation over here. Especially Malacca state is one of the best tourism and heritage area. Hotel Equatorial Malacca has located in the center of the Malacca town which is nearby A’Famosa and St. Paul’s Hill. So that, we would like to suggest and do some market plan for this hotel services
Introduction of the Industry Royale Bintang is a four star hotel which was opened in May 2014 on the island of Penang. The hotel is apart of a heritage building that was built in 1892. This building portrays the British colonial architecture that is found in Penang. It is still modern however the design and structure of the hotel maintains the colonial style. This hotel has 180 rooms and 11 different room categories. Each guest room provides the guest with facilities such as 24 hours wireless Internet
CHAPTER 2 BUSINESS ISSUE EXPLORATION 2.1. Conceptual Framework 2.2. Research Method 2.3. Analysis of Business Situation 2.3.1. Internal Analysis 2.3.1.1. Resource Based View 2.3.1.2. Value Chain Analysis R. Duane Ireland in The Management of Strategy Concepts and Cases describes that value chain analysis allows the firm to understand the parts of its operations that create value and those that do not. Understanding these issues is important because the firm earns above average return only when the
relationships with target customers successful cooperation (Янкевич & Безрукова, 2003: 55). Often to understand the environment an organization is needed to perform PESTLE (Political, Economic, Social, Technological, Legal and Environmental issues) analysis, this factors are very important that influence the marketing activities of a business performance, this includes: • Political- the
1. Introduction Kuala Lumpur – The capital and largest city in Malaysia, which is a federal constitutional monarchy located in the Southeast Asia. Kuala Lumpur is a developed city which has the basic tourism resources and physical size about 243 square kilometres. As for 2014, Kuala Lumpur has estimated 1.73 million population made up by three ethnic groups including the Malays, the Chinese and the Indians (Department of Statistics Malaysia, 2015), it makes Kuala Lumpur become a multi-ethnic
system, which could be combined with pre-sales visits and (5) sales through third-partywholesalers of the products.Since Coca Cola Company has an obligation-forwarding attempt to make their large customerslike hotels, giant supermarket chains in addition to the national event outlets in the major cities.Moreover, retailers of Coca Cola Company have in fact sold Coca Cola products. According tothe opportunity to sell Coca Cola, products throughout supermarket chains, Coca Cola Companyclearly, have
Antalya City, Turkey 1 Explanation of the principles of destinations analysis 1.1 Explain the purpose destination analysis This research has been chosen in Antalya City, Turkey. One of the best popular destination. Especially, Antalya is well-known that the most famous place on holiday resort of Turkey. It locates between in the Mediterranean region and it is a cheap holiday spot that has excellent restaurants, fancy stores and other major attractions. It attracts tourists more due to the fact that
sustainability practices being followed by Lemon tree hotels, and suggest incremental changes based on industry norms keeping in mind the financial, operational, technological and people aspects. After identification of the incremental changes, the next step was the implementation plan which should’ve been in line with the Change management practice adopted. I also researched about various change management systems being adopted by various hotels across the country and worldwide. After conducting due