Advertising is absolutely everywhere we look. Advertising comes in many forms, from the brand name displayed on our shoe, to the Doritos obsessed goat commercial we see on our television. Many people think that advertising is just a company trying to sell their product. It’s much deeper than that. In fact, while the endgame goal of a company is to make money, it’s not the main goal of most advertising. The mind is a game board for companies, all playing to win your attention and to get their brand name stuck in people’s heads forever over competitors. Through the use of appealing to emotions and media influence, companies are making money off your memory of them, not how good their products are. They even use controversy and media attention…show more content… This especially holds true in commercials. Companies use emotions by appealing to them, which in turn let their brand name or item into your mind. This sells the item in the end when you are walking through the store. Here are several appeals that companies use, especially in commercials: appeal to pity, appeal to humor, and appeal to sex. Budweiser’s “Puppy Love” commercial is all about appealing to pity. This commercial about the friendship between a dog and a horse has been viewed just under 60 million times on YouTube, and was shared 1,309,403 times as of February 3rd, 2014. (Waterhouse, 2014). According to a study conducted by BrandAds, the likeliness to buy Budweiser products increased by 37.8% after the 2014 Super Bowl. (MarketingCharts, 2014). That commercial didn’t depict a single bottle of beer, but the company’s profits still increased significantly. By appealing to emotions, they were able to get the brand name floating around in peoples’ heads. It’s the same principle with other advertisements such as Dorito’s comical “Middle Seat” commercial, or Carl’s Jr’s racy commercial with Charlotte Mckinney. Given the choice between generic branded cheese chips or Doritos, based on your memory of the “Doritos” brand name in your head from commercials and advertisements, you choose Doritos, even if the other product could be better. Companies unfairly appeal to your emotions and get their