Sony Xperia M2 Aqua Marketing Strategy

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SONY XPERIA M2 AQUA The Sony Xperia M2 Aqua is one of the newest additions to Sony line up of midrange commercial smartphone with water resistant capability. That is a good marketing strategy. The M2 aqua is more of an upgrade of the original M2. The M2 Aqua is the best rated water resistant smartphone in the market. Not Many manufacturers are able to make their product water resistant while still maintaining elegance and size according to design. Sony Xperia M2 Aqua The Sony xperia m2 aqua also boast 8MP camera capable of 1080p recording and a dedicated hardware shutter. It also comes with the newest Android OS Kit Kat. The water-resistant is military grade IP68 certified which is dust and water proof up to 1.5m and 30minutes in liquid…show more content…
Instead of the reflective glossy plastic that is common in the commercial market like that of Samsung, Sony has opted for a matte, frosted-glass-like finish. The plastic matte makes it somewhat resistant to smudges and feels much better to the touch, and definitely less scratch-prone. Design and handling The design of the Sony Xperia M2 Aqua is untouched which makes it quite similar to the design of the previous M1 aqua. The Omni balance aesthetic has carried the company through several generations - still perfectly relevant in a midrange context. Metal frame with a flat front and back casing to hold the pieces together. The sides have matte finish for proper grip. The corners are subtly rounded at the very point, the sole exception in an otherwise very sharp, rectangular outline. The Sony Xperia M2 Aqua isn't the most compact of devices, a little bigger than even some 5" phones, but still usable single-handedly. The thickness isn't overwhelming but the weight is something you'll notice. Handling the Xperia M2 Aqua is comfortable when you can grip the phone or hold it with both hands for games. The corners of the device are slightly rounded edges with some rubberized bits even though it is a little sharp on the palm. But in order to maintain its structural design this is probably…show more content…
Above the screen we find the sensors such as proximity, accelerometer and besides it is the VGA camera, LED status light and the earpiece. There is also a tiny LED next to the earpiece. The right side has a half-press physical shutter button, a volume rocker and an aluminium power button, that's become a Sony staple. The microSIM and microSD card slots are located above the power button, under plastic covers. The microUSB port and the 3.5mm audio jack is not out in the open and supports the water resistance claims with a flap of their own. Like most IP68 rated phone the aqua calls for a heavy duty insulation which Sony have opted to put flaps all around the phone to support its water resistant claim. With that, the 8 in that code stands for submersion beyond 1m. As there is no guaranteed safe limit, Sony is playing it safe by committing to protection only at up to 1.5m depth. The bottom of the Xperia M2 is where the microphone and the loudspeaker are hiding behind a fine grille. The top back center of the phone is where the 8MP camera lens is situated with the LED flash on the side. The NFC contact connection point is built in slightly below the camera position together with the noise-reducing

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