Executive Summary Sears is part of the department store subsector of the retail industry, which has had decreasing sales in the past years. The goal of this marketing plan is to increase the sales, and gain market share amongst its competitors, such as Macy’s, Kohl’s, J.C Penney, and Nordstrom’s. Focus in the areas of online sales, teen sales, loyalty program memberships, legacy brand sales, and layaway service participation will help reach these goals. Increasing operational performance, decreasing
Saha Sears, one of the largest department–store retailers in U.S. and Canada, is in danger of becoming irrelevant. Sears Holding Corporation recently announced they are closing over 110 Sears & Kmart stores and laying off at least 6,067 workers by the end of 2014. Billionaire and investment banker In 2003, Edward Lampert acquired control of K-mart while it was in bankruptcy. In 2004, K-Mart Holdings Corporation merged with Sears in an $11.5 billion deal. Their stock is known as called Sears Holdings
Financial Research Report ñ Sears, Roebuck & Company (Sears) Student Name FIN 534 Dr. Name Date Introduction Sears, Roebuck and Company (Sears) was founded in 1893 and commenced its business operations as a catalog trading firm. It was initially listed
such a competitive industry as retail business, the failure of Sears Domestic was mainly caused by the shortage of resouces and capabilities as well as tactics definition and execution rather than strategy itself. Since Sears Domestic has a non-competitive cost structure in comparison with its key competitors (e.g. Walmart, Target, Home Depot, etc.) , it is wiser to pursue differentiation strategy than low-cost strategy. In addition, Sears need more focus on customer segments to compete. Therefore,
i. About sears outlet Sears hometown and outlet stores were founded in 1952 as a joint business venture by Simpsons and Sears, its headquarters are located in 290 Yonge Street (Toronto Eaton Centre) Toronto, Ontario, Canada. Sears outlet is a retailer that deals with sales of home appliances, garden equipment, apparel, mattresses, sporting tools and goods, and tools. Sears outlet store has four secondary store formats: they include the sears hometown, sears outlet, sears hardware, sears appliance
sellers in the industry and consumers put pressure on them to lower prices and increase quality in their products and better service. This in turn increases product costs and lowers the profit margin for the industry and the company. Because their strategy is low-cost leadership, they sell a variety of undifferentiated products providing consumers with more options to shop elsewhere, and because the competition is so fierce, these stores now offer price matching so they do not experience a loss in
competition with many other grocery retail chains and supermarkets such as Costco Wholesale Corp., Macy’s Inc., Sears Holding Corporation, Target Corp., and so on. However, if Wal-mart has the upper hand, then it is because of its pricing strategy. While Target and Costco are important competitors, the other brands seem to be not significant competitive threats to Wal-mart. Kmart, Sears, Best Buy, etc. are not strong enough to pose a competitive challenge because Wal-mart is the king when it comes