Executive Summary Sears is part of the department store subsector of the retail industry, which has had decreasing sales in the past years. The goal of this marketing plan is to increase the sales, and gain market share amongst its competitors, such as Macy’s, Kohl’s, J.C Penney, and Nordstrom’s. Focus in the areas of online sales, teen sales, loyalty program memberships, legacy brand sales, and layaway service participation will help reach these goals. Increasing operational performance, decreasing
American multinational investment banking firm. It is considered to one of the premier investment banks in the world. Some of the business areas where it engages itself are : • Investment management • Securities • Investment banking • Various other financial services. By and large, the firm's major activities includes providing Mergers and Acquisitions advices, asset management, underwriting services and prime brokerage to its clients which can be either of the corporations, governments or individuals