Route 66 Cafe Case Study

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6HCOMPANY DESCRIPTION 293 • Name and Slogan Route 66 Route 66 was established on November 11, 1926, this highway became one of the most famous roads in America, originally ran from Chicago, Illinois, through Missouri, Kansas, Oklahoma, Texas, New Mexico, and Arizona before ending at Santa Monica, California, covering a total of 2,448 miles (3,940 km). People travel in this highway are very tired due to traveling in the long distant so when they stop they need something can fulfill their stomach but fast in other to get back to the road and continues their business that that’s how the first Café in Route 66 was created. Inspiring the Route 66 in American, We create route 66 café and our key concept focuses on speed, quality, and convenience with the American Style decoration. Furthermore, Route 66 Cafe also be the…show more content…
We serve exceptional specialty hot and cold espresso-based, fruit smoothies, refreshment beverages, juice and ice blend. It is a questionable issue for trendy coffee like us to keep customer loyalty after the trend ending. To solve this problem, Route 66 café will use high-quality ingredients to make the best tasting and drink for the customer, we can build a good image, and create the long-term relationship with our customer. As mentioned above, the important component of our business is not just our products, but our decoration. The main theme for our business is route 66 café in the 1900s, we create not only a cool place for people who need a stop and refresh but we main purpose is to create a trendy eye-catching place where young people can have amazing pictures and update those pictures on Facebook. Even though there are more and more coffee shops with nice decoration in HCMC, with the unique decoration style can make route 66 stand out from the crowd and create the big completive advantage for

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