Rosie The Riveter Research Paper

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In 1942, the American government’s War Production Coordinating Committee worked in tandem with Westinghouse Publishing in order to release a propaganda series targeted towards women to encourage them to fill the employment shortages left by the men gone to war; within that publication series was one of the most iconic and prolific images associated with the movement of working women, Rosie the Riveter. A long twenty-two years after the production of this propaganda, President Lyndon Baines Johnson signed into law the Civil Rights Act of 1964, which guaranteed the freedom from discrimination for people of color and women. Lastly, in 1972 there was a proposed amendment to the American Constitution entitled the Equal Rights Amendment which was…show more content…
These posters contained such images as a cartoon rendering of Adolf Hitler thanking a blue collar worker for loafing or the depiction of fallen soldiers underneath a worker taking a smoke break with the phrase “Killing Time is Killing Men.” Accompanying these graphic images is one of a brown haired woman with a red bandana giving the observer a firm look while flexing her bicep, above her head reads “We Can Do It!”; in the 1970s, this poster became known as “Rosie the Riveter.” Though her message was aimed specifically at the daughters, wives, and mothers who took over their man’s work in the factories, she still served as a motivator to the women in the white color offices downtown. Hers was an image of assurance that women were capable of excelling in the professional, male world and that their country needed them to do so. Furthermore, by her image being presented courtesy of the War Production Coordinating Committee, it was as if her bold message of assurance was direct from the American government to the women on the home
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