to be with people we wanted to behave like them. On the other hand, the use of fear was being effective for change. However, there are some instances that emotional appeal is no longer effective as individuals are more immune to this strategy. This paper will examine
ABOUT THE ORGANISATION The history of this institute goes back to 1795 A.D. when the Asylum was established in Munghyr. After, it was moved to Patna in November 1821 at Patna Collegiate School. Finally, the Lunatic Asylum was shifted to the location it is now, at Kanke, Ranchi in April 1925. Terminology of the Asylum was then altered to Indian Mental Hospital (IMH). Captain J.E. Dhanjibhay was the first Superintendent of IMH. The male wing was set up on 4th September 1925 with 110 patients. The female