returning him safely to Earth,”- President John F. Kennedy, he was one of the most loved presidents of all time. He had an average public approval rating of 70.1. On May 25th, 1961 JFK gave the “We choose to go to the Moon” speech at Rice University, Houston, Texas. The speech that was given launched America into a direction towards new innovations and ambitions for the future. At the time America was engaged in the Cold War. Fear of the soviets was on the edge of everyone’s thoughts. Soviet Russia
the product package. Neither blind, nor a deaf can escape the invasion of advertisement in our life. 2- The main reason to choose this topic is interesting of researcher in English language and advertising and the linguistic part. The study is exploration, descriptive, as well as analytical. The aim of this research is to determine the use component of linguistic used in advertising, even in relation to product specialization. It is concerned with the style of language in advertising. One of the