Corporate Social Responsibility has been an important corporate phenomenon in India since a long time. Most of the big organizations of India are engaged in various CSR activities. In India the private sector organizations are generally more considerate and active in performing CSR activities than the Government or public sector organizations. The CSR initiatives have been taken in India since mid 1990s.Among all the initiatives, the first one was voluntary code of corporate governance – “Desirable Corporate
Introduction The phrase CSR was introduced by William J. Bowen in 1953. Bowen is considered as the father of the term CSR. However, CSR found its root as an important concept and a key strategy in business during decade of 1990s and afterward in the course of more global socio-economic scenario and more competing corporations of the world. Corporate social responsibility is also referred as corporate conscience, corporate citizenship, social performance, sustainable responsible business/responsible
communities in which it operates, and is working towards improving lives and empowering future generations. Going further with its Better World philosophy, Ford India in association with Ford Motor Company Fund announced ‘Operation Better World’, to address issues related to Education, Sustainability and Auto Safety around communities where it operates. Ford’s operations in the country also include Global Business Services, with offices in Chennai, Coimbatore and Gurgaon that provides support to nearly every
Introduction China has experienced an extraordinary economic growth in the past two decades, so with a population of 1.36 billion it has been on the focus for many international businesses that have competed to catch the attention of the Chinese consumers. IKEA has the same reason for entering into the China market. Due to china’s entry into the world trade (WTO), it has opened its wide market multinationals and local companies. PESTEL analysis Economic factors The purchasing vitality was closer
Changing Ownership Structure: In recent years, the ownership structure of companies has changed a lot. Public financial institutions, mutual funds, etc. are the single largest shareholder in most of the large companies. So, they have effective control on the management of the companies