Word count: 1600 words, excluding references. In this essay the author is going to critically analyse the advantages and disadvantages of an entrepreneur buying a business format franchise. The challenges of starting a new business and keeping it going cannot be easy and many don’t manage to succeed, even in the very good times. The hurdles can be substantial and the ability to get a business up to speed, making profit and supporting you is hard to achieve by many. Franchising has attracted the