shows the legendary jump man logo that is placed on every Jordan merchandise to show off his branding. Even with Jordan being retired, his legacy still continues on for those who want to wear Jordan’s branding so they can represent the icon as the greatest player to ever play the game of basketball.
Nike & Sonny Vaccaro Nike is the biggest and most popular sportswear company in the world. Kids and adults of all ages walk into malls every day and go searching for their favorite Nike player edition shoes so they can go to school the next day wearing the same shoes that their favorite basketball, baseball, football, or soccer star wears while their playing their sports. Nike was only able to jumpstart their worldwide success because of the help of one man, Sonny Vaccaro, their former Vice President
Both Nike and Under Armour share a similar goal. They market their product through giving endorsements to athletes. Nike endorses a huge amount of people from the NFL and famous basketball players like LeBron James. Similarly Under Armour has endorsed and signed deals with renowned athletes such as Tom Brady. Secondly Both companies focus their target at athletes. Parker used athletes to conduct a “rigorous study in the service of making the perfect sneaker, he famously cooked up shoe soles using
Nike, the producer of Air Jordans, controls nearly 85 percent of the basketball shoe market and the brand continues to be one of top selling sneakers since their release in 1989. Why is this? Maybe it’s because Air Jordans are more than a shoe to our society. While functionally, they may act as footwear, culturally, it is evident that they represent wealth, fashion, high class, and a multitude of other ideals that surround materialism, and saldy these ideals control certain communities more than