Nike Designed To Move Campaign Case Study

705 Words3 Pages
For the first time in history, children have a shorter life expectancy than their parents, this is due to the slow decline of physical activity in children of the years. The Nike Designed to Move Campaign has taken action to try and stop this downward trend of physical activity from happening. Nike believes that this issue stems from lack of physical activity in younger children. Therefore, later in life, this new generation of kids would have to deal with a higher risk of health related problems such as heart disease. However, if the values of physical activity and health are instilled in children, it could lead them to a healthier life. Everyone should join or support this movement because physical inactivity is a major cause of death, physical activity can lead children towards a healthy life, and youth sports give children an opportunity to learn many valuable lessons. When people think of leading causes of death, physical inactivity doesn’t usually cross their mind. However heart disease, the leading cause of death in the United States, can largely be attributed to…show more content…
Nike realized that if they could make an impression on children and get them to develop healthy habits when they’re young, it could carry over when they become adults. A child who is physically active can experience reduced stress, increased cardiovascular endurance, and have the ability to maintain a proper weight. It is much easier for a child to rather than an adult to become fit and maintain the proper weight. However if the foundation for a healthy life is built at an early age, then adults will find it much easier to achieve these goals. So even though Nike has marketed this movement toward children and promoting physical activity, the end goal once again is revealed to be that Nike wants adults to be healthier and more active in the long
Show More
Related

  • Strategic Analysis: The Porter's Model For Strategic Planning

    7146 Words  | 29 Pages

    Table of Contents Summary 4 Introduction 5 The Seven S Models for Strategic Planning 7 Strategic Analysis 8 Analysis of the Remote Macro Environment 10 Sociological factors 11 Technological factors 11 Economic factors 12 Political factors 12 The Micro Competitive Environment 13 Threat of New Entrants 14 Bargaining Power of Suppliers 14 Bargaining Power of Buyers (Customers) 15 Threat of Substitute Products or Services 15 Industrial Rivalry 15 Strategic Choice 16 Porter’s Generic Strategies 16 Cost

    Read More

More about Nike Designed To Move Campaign Case Study

Open Document