Newspaper Influence On Voting Behaviour

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The British newspapers are a big part of the media and broadcast many stories that can influence their readers. In elections, the newspaper readers usually correlate to the political party they vote for depending on the party that the newspaper supports. However, newspapers are quickly declining in popularity. The source, written by Dr Andrew Defty of the University of Lincoln, explores the impact newspapers have on voting behaviour. The newspaper press does not have a major influence on voting behaviour despite different newspapers supporting a variety parties, subsequently influencing the voting behaviour of the population, people still vote for whichever party they believe will be the best for the country. In the 2015 general election, only two newspapers supported Labour, out of the possible eleven, The Mirror and The Guardian. According to a poll carried out by Dr Andrew Defty 6% of The Guardian readers voted for Conservatives. This shows that the newspaper press does not have a major influence on voting…show more content…
This means that even though the decline in circulation means that only “one in six” voters are influenced by the newspapers in circulation, a lot more people will be influenced by the online newspapers. This means that people are still getting the influence of newspapers, just not on a hard copy but online where it can reach more people without a cost. This is significant because it is likely to raise the statistic from one out of six to higher which means more and more people are being influenced by the newspaper press. This shows that the newspaper press does have a major influence on voting behaviour because they have an online presence, not just to people who will buy the newspapers, so the news is broadcast to people all around the

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