Introduction Implied Meaning is communicating an idea or feeling without saying it directly. According to Taguchi, “What is important about implied meaning, is understanding what the speaker intends to accomplish in making an utterance” (2005, p. 543). In other words, implied meaning is what the writer/speaker decodes to the reader/listener and how they interpret it based on several factors such as culture, knowledge, linguistic knowledge, contextual clues and its relevance to the readers. The
THE SEMANTIC ANALYSIS OF THE LANGUAGE OF ADVERTISING IN AIRASIA ADVERTISEMENT 1.1 Background of Study Advertising has become a powerful element within the media empire. People are exposed to many forms of advertising every day, either consciously or subconsciously. There are strong prejudices about advertising, however, it must be admitted that it is economically necessary and beneficial. Advertising is so effective means of communication that it attracts attention. According to the
2. Literal Language According to Leech as cited by Love (1983) there are seven types of meaning in semantics, namely conceptual or denotative meaning, connotative meaning, social meaning, affective meaning, reflected meaning, collocative meaning, and thematic meaning. Here, the researcher analyses two kinds of meaning which are denotative meaning and connotative meaning. Denotation in denotative meaning deals with the literal referential aspects of word meaning (Jay, 2003: 314). Besides, connotation
attempt to abandon traditional philosophical views on the meaning of words. In The Blue Book, Wittgenstein criticizes other philosophers’ approaches, saying there is a constant “craving for generality” when trying to determine the meaning of a word. He additionally stresses this common approach in Philosophical Investigations. The piece begins with a passage form St. Augustine’s Confessions, talking about the tendency of learning a language through learning names of objects. Wittgenstein responds
Religious language is language which aims to justify and explain the existence of God. Within religious language it uses many different forms of language such as specialist vocabulary "messiah" which is religion specific , truth claims "there is no God except from Allah." which say what God is, language expressing feelings and emotions "We are truly sorry we will repent." , prescriptive language "Honour your mother and father." which tells someone how to act, and performative language "I baptise
ARBITRARY NATURE OF THE LINGUISTIC SIGN IN HUMAN LANGUAGE SYSTEM The evolutionary origins of language remain a topic of intense debate. A lot of works had been done by linguists to find the core point of origins of language. The most famous statement was made by Ferdinand De Saussure, in one of his lecture. According to Saussure, a linguistic sign is a combination of a “concept” and a “sound pattern” in our associative mind. Subsequently, he uses “signification” and “signal” to replace the word
and combined together in a sentence so that a sentence is formed both correctly and meaningfully. Grammar is important because the good language knowledge is sine qua none when we want to talk about language. It is the grammar who gave us names of word types and word groups and who enables us to form sentences not only in English but also in any other languages. Based on Aleksandra Milcic (2014), grammatical mistakes in a text can easily draw readers’ attention away from the content of the writing
early twentieth century, the science of language was philology, and not linguistics. Philologists’ scope of activity was fairly limited to the analysis of the alterations that happened to a particular phenomenon in language, for example word or sound, throughout long expanses of time. Their main approach to the study of language was diachronic, i.e. their main emphasis as the historical development of language. The practitioners of philology considered language to mirror the structure of the world
Language is a mean of communication used by human around the globe. It is a tool that bonds people to share their daily activities with one another. While first language is known as the mother tongue, the second language is an additional language that helps one broadens his networking and horizons. Unlike other factual disciplines, like Geography or Mathematics, language it is not a theoretical process. Yet it is still taught in formal education in schools. Thus, Stephen Krashen, raised a question
USE OF FIGURES OF SPEECH/ FIGURATIVE LANGUAGE Figures of Speech in Literature and Poetry are typically used techniques which diverge from the standard use and meaning of words “in order to achieve some special meaning or effect” (Abrams & Harpham, 2009, p.118). In that way, figures of speech attempt to go beyond the ordinary use of language portraying an opposition to its literal meaning. The language that uses figures of speech is known as ‘figurative language' which possesses specific features