Lotus Flower Restaurant Case Study

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The restaurant will undergo various design techniques with art and statues from different parts of the world; such as a painting on the wall by a famous Italian painter and mini statues of Buddha which will act as the centerpieces of the tables in the restaurant. This will create an ambiance of multi-nationalism and give the customers a little taste of home. In a way, the restaurant will act as a home away from home. As discussed above, the restaurant will be located in Muscat’s business center, the wave, and will occupy a space of 15 square feet per customer, with a capacity of 60 customers at a time. The restaurant will also be Wi-Fi enabled to allow the customers to enjoy surfing the internet for finishing a workload in the restaurant. The Wi-Fi will also come in handy when promoting the restaurant on Instagram.com, where pictures of the food and the chefs preparing the meals will be posted. The waiters and general staff will be from various nationalities and will undergo training programs to ensure that the service offered to the customers is efficient and memorable. The staff will also be given the opportunity to participate in reward…show more content…
The restaurant will focus on these categories because the restaurant industry in Muscat is divided in the above named segments. The behavioural segment focuses on the different tastes of the customer, trends, price and quality of food. The restaurant understands that some customers will visit the restaurant either because of the food, the trend to visit a new restaurant in the wave, and the affordable prices. The demographical segment represents the income factor (Thomas, 2007). As discussed above the Flower Lotus will focus on the middle income to high income earning residents. The prices will therefore be reasonable to these groups and they will be able to afford

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