INTRODUCTION 1.1 INTRODUCTION OF THE TOPIC BROAD AREA OF THE STUDY Consumer awareness of covering the customer the impression that awareness and consciousness about the company or its products. Customer perception is usually affected by advertising, reviews, public relations, social media, personal experiences and other channels. Perception is broader. It is a complex process, and the fact that a person in which to stimulate the surrounding tissue and has a meaning to it. Perception describes three steps
CHAPTER ONE INTRODUCTION 1.1 Background to the Study In the aftermath of Johnson Matthey Bankers’, Enron Corporation, WorldCom incorporated failure and a good number of other corporate financial scandals, issues of corporate governance became the focus of public discussion, as poor governance practice was identified as a major contributor to most of the failures. Furthermore, the tragic event of the Russian financial scandal and Asian financial