Lane Bryant Personality Traits
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Lane Bryant motivates and encourages full-figured women to have a positive body image and self-concept; women’s values about themselves affects how they view themselves, which sums up their individual self-concept (Solomon, 2011). There are many perceptions of what beauty looks like, such as: skin color, hair style, eye color and body size or weight, in particular. Considering that a woman’s self-concept is how she feels about her own personal identity, she may feel beautiful but her outfit could make her feel less beautiful than she really because of her limited plus-sized options for her full-figured body type. Lane Bryant clothing is tailored to the full-figured woman’s body type therefore, the retailer helps to improve women’s self-esteem