Kraft Heinz: North American Food And Beverage Company

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1. What is your viewpoint about the success of Acquisition in Qualitative and Quantitative terms? Give appropriate reasons with facts and figures to support your view point. 2. If you would have been in the controlling position for Acquisition in acquiring company, what different you would have done and why? 3. What is your view point about the fitment of Acquisition in the overall strategy of Acquiring Company? Was the price paid for Acquisition right, if not then what would be the right price as per you? HEINZ KRAFT Introduction: #4 North American Food & Beverage Company Portfolio of iconic, global brands Portfolio of iconic North American brands Products with #1 or #2 market share in 50+ countries 98% penetration in North America

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