Kraft Balance Sheet

897 Words4 Pages
Tatiana Foreman Professor Leonard Arvi Finance 311-002 September, 12 2014 Balance Sheet Analysis In order to make smart financial decisions one must pay a great deal of attention to company financial statements. It is essential to understand financial ratios and their effects in order to predict the probable future of the company and to make investing arrangements accordingly. The stronger the company financial position the less risky the investment will be. The primary source of crucial information is the balance sheet. According to data from 2012 Kraft Company is one a solid path to continuing its growth as one of the biggest food manufacturing companies in the United States. However, some of the variances deserve a thorough analysis.…show more content…
The company seems to be doing not so great regarding this matter. The lower the percentage the lower the amount of assets made from liabilities. From 2011 the company has increased their ratio from 23% of liabilities to 84% in 2012 to 81% in 2013. Bigger portion of the increase come from long term liabilities, as they dramatically increase long term debt and leases. It is essential to understand that having a lot of debt is not always a bad thing. As long the company a high long term debt to equity ratio they should be able to pay back long term debt with little trouble. Apparently Kraft Food is trying to raise a lot of debt through equity. For every dollar owned by shareholders they owe more than 2 dollars to creditors. This number has been increasing over past 3 years. Dramatically increasing company’s debt could be a good thing as long the company has a high financial…show more content…
Kraft Foods seems to be doing great at reducing their direct costs. However, the revenues went down as well. Overall, the gross profit and ultimate factor: earning per share has been decreasing over the years. Income statement and profitability ratios do not look good for the investors. Analysis of Competitors Up until now, the analysis of Kraft Foods has proved that the company has some financial difficulties. It has been borrowing significant amount of money, however, has not been very careful in transferring it into profits. It is essential to look at the competing companies’ statements to see whether there is a trend in industry. (Data provided does not show the year the information was collected. I will assume it is latest.) Kraft Foods looks great compared to competitors: high net income, high price per share, top second EBDTA in industry. The most important factor is EBDTA amount. It is essential for measuring company’s ability to make money as it discards such secondary expenses as taxes, depreciation and interest that do not depend on the company itself. This measure only focuses on business’s ability to make
Open Document