Korea Pop Culture

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South Korea in Building Its Soft Power and Cultural Diplomacy Through Its Culture and Technology: Case Study of K-Pop Music Industry I. Abstract In these recent years, South Korea has becoming one of the influential soft power by attracting others by its culture, especially on it entertainment aspects. South Korea nowadays in this globalized world also in its attempt to build and strengthen its diplomacy through the cultures they have. The cultures of South Korea are now becoming trends not only for Asian people but also for people around the world, especially now South Korea is generally known with its K-Pop music industry, which K-Pop music industry becomes one of the most important factors that can influence the successfulness of South Korea.…show more content…
K-Pop music itself or generally known as Korean Pop music, has a meaning as a genre of music which is originally comes from South Korea that consists of pop, pop electronic, ballad, hip hop, dance pop, rock, and also RnB genres (Kpop For Beginners, 2017). K-Pop music now has grown into a popular subculture for teenagers and youths not only in Asia but also around the world. K-Pop also is known as one of the most recognizable music genres in the world because of its beats and coordinated dance moves that now are being widely adopted by pop stars in other countries (Feng, 2016). In these past decades, K-Pop music industry is widely known as the cultural capital of South Korea – that also known as Hallyu or Korean Wave – which seems become the greatest power of South Korea and having the greatest influence to its local citizens and people around the world. South Korea by its K-Pop music industry or Korean Wave is now becoming the center of people’s attention, and people from other countries are also starting to follow and being hypnotized by K-Pop music and Korean Wave. Looking through this phenomena, K-Pop music industry as being included as one of the modern cultures of South Korea, can be used as an important tool for South Korea in building and strengthening its cultural diplomacy which is supported by advanced technology in this globalized world. This topic is quite interesting for me to analyze more further about the K-Pop music industry as the soft power of South Korea and as an important tool for cultural diplomacy of South Korea, and also on how K-Pop music industry will affect the people and becoming the greatest power of South

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