photographs of ingredients remind customers that it offers real food (Amy, 2009) While promotion the image of McDonalds, the company mainly use newspapers and magazine. For example, in United Kingdom, they commonly use newspaper and magazine like London Lite, London Paper, Metro, The Sun, The City A M., etc (Coffee, 2007). In Asia, McDonald is trying to promote their product mainly on children in order to get optimum result from their advertising. 4. SWOT
About the Organization The Goldman Sachs Group, Inc. is an American multinational investment banking firm. It is considered to one of the premier investment banks in the world. Some of the business areas where it engages itself are : • Investment management • Securities • Investment banking • Various other financial services. By and large, the firm's major activities includes providing Mergers and Acquisitions advices, asset management, underwriting services and prime brokerage to its clients which