Branded Gold Jewellery Market in India: The Gold Rush In the late 1990s, the Indian jewellery market witnessed a shift in consumer perceptions of jewellery. Instead of being regarded as only an investment option, jewellery was being prized for its aesthetic appeal. In other words, the focus seemed to have shifted from content to design. Trendy, affordable and lightweight jewellery soon gained familiarity. Branded jewellery also gained acceptance forcing traditional jewellers to go in for branding
the concept of branded jewellery. The initial product range was Westernized. Tanishq did not do well for the first few years. It changed the focus to domestic market with more traditional designs. Tanishq educated the consumers on checking for purity of gold and introduced the Karatmeter. Purity of Gold, trust, honesty are strong associations and has earned a high brand equity. Tanishq has grown in a large scale since then and as of now has 230 stores in 120 cities of India. Tanishq still has room
Only the stocks and the Brand dealership agreements of M/s Meena Jewellery Pvt. Ltd. will be transferred toPRIL. 3. Details of stocksof luxury watch unit of M/s. Meena Jewellery Exclusive Pvt. Ltd. to be acquired is attached herewith. 4. The core business of M/s. Meena Jewellery Exclusive Pvt. Ltd. is Jewellery.Promoters of the said unit have the expertise in the jewellery section and they want to expand their business in jewellery section only, by focusing on the same. Moreover, they aren’t experts
A study on Gold Monetization Scheme in India towards Government perspective - A tool to curb the market burden Mrs.M.Jyothi Prasad, Asst. Professor, MVSR Engineering College. Mrs.V.Latha, Ed the MVSR Engineering College. ABSTRACT Gold monetization scheme is an initiative towards enhanced financial investments in India. It is the first salvo as part of its plan to curb the market burden. In order to bring down market borrowings and to save interest upon, the government introduced the GMS intending
2.1.1) Ancient India crafts: The first references of Indian crafts were found in the remnants of INdua valley Civilization (3000 B.C.-1700 B.C.). The Indus valley civilization had a rich craft tradition. Metal and clay were main ingredients. It has also got a technical brilliance in the arena of pottery- making, jewelry, threading, various sculptures like metal, stone and terracotta etc. Handmade objects were mainly used for utility purpose and also excess items were exported to ancient Arabian
Gold—forms a significant part in the cultural fabric of India. It is ingrained in the minds of the Indians not just as a precious commodity, but as a symbol of religious and cultural belief. The economic history of any civilization cannot be told without its precious commodities. Some which would have been precious centuries back can be completely insignificant today. But gold is one thing that was and still is a very valuable product through which transactions were made across continents and civilizations
only deals in potli bags and purses in India as well as Internationally. So, launching JWELLERY range in accessories (jhumkas/earrings, neckpieces, rings, bangles/bracelets) would be a success as people demand for ethnic jewellery along with ethnic attire and the addition of this range would help people find all the items under one roof or one store. Also it is one of the trusted and prestigious brand and it’s easy for them to improvise their market in India. MeenaBindra created the BIBA brand in
Three-dimensional (3-D) printing can help you think faster, innovate better and broaden the horizons of the manufacturing sector. But how will the 3D printing industry grow in India? What are the growing trends in this sector? What are the growth drivers? While trying to figure out the answers to these questions, we got some insights from stake holders in this industry, which we share with our readers in this article. 3D printing is an example of technology and manufacturing working together to become
of exemption from certain labour regulations and through provisions for land purchases, credit and taxes. As in the case of gems and jewellery exports, this sector too is one of the thrust areas for the National Manufacturing Policy given its high employment intensity and implications for growth of the SME
China and many jobs were created because of the artifact ranging from miners, to silversmiths, and even traders hence the increased activity due to cultural vitality during the Tang period especially the expansion of trade within Inner Asia, northwest India, and Iran. Considering that China’s lacked metal resources, the only way was to trade silks to silver, gold, and other metals, which stimulated the economy. Therefore, it led to the introduction of vessels made of gold and