CHAPTER – II REVIEW OF LITERATURE The Indian gems and jewellery have passed through different phases, and have been influenced by different religious and cultural streams. The rich tradition craft is still relevant in the Indian household, and in many communities the use of craft is for artistic pursuits and as a source of occupation. Review of literature is the most simple and fruitful basis of formulating the research problems precisely. For this purpose the research has to review the works
the concept of branded jewellery. The initial product range was Westernized. Tanishq did not do well for the first few years. It changed the focus to domestic market with more traditional designs. Tanishq educated the consumers on checking for purity of gold and introduced the Karatmeter. Purity of Gold, trust, honesty are strong associations and has earned a high brand equity. Tanishq has grown in a large scale since then and as of now has 230 stores in 120 cities of India. Tanishq still has room
Only the stocks and the Brand dealership agreements of M/s Meena Jewellery Pvt. Ltd. will be transferred toPRIL. 3. Details of stocksof luxury watch unit of M/s. Meena Jewellery Exclusive Pvt. Ltd. to be acquired is attached herewith. 4. The core business of M/s. Meena Jewellery Exclusive Pvt. Ltd. is Jewellery.Promoters of the said unit have the expertise in the jewellery section and they want to expand their business in jewellery section only, by focusing on the same. Moreover, they aren’t experts
A study on Gold Monetization Scheme in India towards Government perspective - A tool to curb the market burden Mrs.M.Jyothi Prasad, Asst. Professor, MVSR Engineering College. Mrs.V.Latha, Ed the MVSR Engineering College. ABSTRACT Gold monetization scheme is an initiative towards enhanced financial investments in India. It is the first salvo as part of its plan to curb the market burden. In order to bring down market borrowings and to save interest upon, the government introduced the GMS intending
Gold—forms a significant part in the cultural fabric of India. It is ingrained in the minds of the Indians not just as a precious commodity, but as a symbol of religious and cultural belief. The economic history of any civilization cannot be told without its precious commodities. Some which would have been precious centuries back can be completely insignificant today. But gold is one thing that was and still is a very valuable product through which transactions were made across continents and civilizations
launch a new product line, firstly, the research is conducted to analyze the market value of the brand in comparison to other competitors. Secondly, research would be done related to the new product line, to see whether the launch of a new product would be successful or not, so this would require customer feedback about the brand and how they perceive the brand to be and to know about the goodwill created by the brand in the market. The launch of a new product is in accordance to the existing products
Three-dimensional (3-D) printing can help you think faster, innovate better and broaden the horizons of the manufacturing sector. But how will the 3D printing industry grow in India? What are the growing trends in this sector? What are the growth drivers? While trying to figure out the answers to these questions, we got some insights from stake holders in this industry, which we share with our readers in this article. 3D printing is an example of technology and manufacturing working together to become
2.1.1) Ancient India crafts: The first references of Indian crafts were found in the remnants of INdua valley Civilization (3000 B.C.-1700 B.C.). The Indus valley civilization had a rich craft tradition. Metal and clay were main ingredients. It has also got a technical brilliance in the arena of pottery- making, jewelry, threading, various sculptures like metal, stone and terracotta etc. Handmade objects were mainly used for utility purpose and also excess items were exported to ancient Arabian
protectionist attitude is expected to have a positive impact on the cotton textile sector. Policies are designed and implemented in a way to ensure the modernization of weaving machineries. Further, as the sector becomes more competitive and driven by market forces, the overall productivity of the textile industry will be enhanced. More investment in the form of FDI will further support capital-intensive production and thereby boost the efficiency by helping to realize economies of scale. The Indian has
The battle for etailing supremacy in India In February 2014,the global analytical company CRISIL came out with a report that stated that etailing companies in India earned revenues of around 139 billion rupees (USD 2.24 billion) in 2013. Pretty impressive figures, indeed. Then came the dampener – This amounts to just 0.5 % of the revenues of brick and mortar retail companies in India. So one may be tempted to ask – ‘Why the huge buzz about etailing?’.The answer lies in the huge growth rate of e-commerce