Jean Kilbourne Two Ways A Woman Can Get Hurt

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Advertisement is a very powerful influence due to the amount of exposure it can get to the public. This can be especially dangerous when subliminal messages are being marketed. In her essay “‘Two Ways a Woman Can Get Hurt’: Advertising and Violence,” Jean Kilbourne discusses the consequences of women in sexual advertisements. She says that “sex in advertising is pornographic because it dehumanizes and objectifies people, especially women” (420). Many of the advertisements she includes in her essay portray men as dominant, disgusting people who commit infidelity. Men subdue women into sleeping with them through the use of alcohol, determination, and force in the advertisements. This type of advertisement is detrimental considering that “between
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