rational of each component. Moreover, the research hypotheses will be presented. 2.3.1 Music Studies on the element of music suggest that “music has become a major component of consumer marketing, both at the point of purchase and in advertising” (Brunner, 1990, p. 94). Retailing and foodservice literature reveals that the music played in a servicescape is capable of stimulating consumers emotions, mood states and also impacting on their purchasing behaviour (see Yalch and Spangenberg, 1990;
artistic medium, music and sound must be involved. The importance of proper auditory elements in a film can't be understated. Communicating a message to the viewer solely through visuals is as effective as reading a written message - you can understand what it says, but you don't know the tone that the message is being said in. Adding sound to those visuals is akin to hearing the message be told to you directly by a person. You can understand the message being said, but more importantly how it's being
The colour palette is successful as the overall ‘blueness’ of the scene creates a sad mood. It ties in well with the scene’s ideas of depression, self harm and suicide. Blue is often associated with sadness, and so Anderson deliberately bathes the scene in cold, blue tones. Anderson’s colour palette allows the audience to