with. It can be analytical, descriptive etc. For example data says that the online sales have grown by 16.1 % from March 2010. But off late we can see that data analytics are helping retailers to know the consumer behaviour. As we said earlier in the case of online retailers, they get to know what their potential customer is looking for and thus in turn we see that the companies pop up or recommend those items only which the customer might or will be interested in. Data analysis take a major role in